The Voice App
We created an app for the loyal Voice fans to vote, save and play along by building their own team while they watch the show.
We are constantly enhancing the features for the app as the show continues to evolve.
Collaborating with our product team, ad sales, and the show runners, our design team delivered key features that increased engagement and improved metrics year over year.
The revamped vote slider was introduced during season 17 of The Voice. The a
verage percentage of viewers who saved
per save episode were up
5% season over season.
Point History Page Design
To gamify users interacting with the features in the app, there are daily points that can be earned. We wanted users to keep track of the their actions and make the app more sticky so we created this Point History page for the user to see their accumulated points during the season. This page became one of the top visited pages in the app when users accessed the Build Your Team pages.
Accessibility Design
We have also embraced accessibility design to ensure that our personas enjoy a quality experience. Working with our resident accessibility expert, we are continually refining the product to:
Ensure sufficient contrast between the text and background elements
Form fields have visible labels and clearly defined boundaries
Implementing the minimum font size required.