Peacock
To prep for a successful launch, I collaborated with the Peacock marketing and creative teams to ensure that their content gained visibility across the One App platforms.
I took the time to understand not just the execution side of design, but also the business aspects of the products such as drive users to sign up for this service.The main three features to promote Peacock are Marketing Module, Peacock Preview, and the Premium Shelf.
Marketing Module
The marketing module is a promotional asset that disrupts the sea of shelves on the homepage. From an operational standpoint, we were able to repurpose assets created from show art packages.
I lead the collaboration and critique across the team until the best premium solution was found.
Peacock Preview
Peacock Preview is a dedicated landing page for the brand to feature specific short form content available only on the Peacock service.
My role included providing regular design feedback and guidance as well as facilitating collaboration between the designers and developers.
Premium Shelf
The Premium Shelf is another type of promotional asset that promotes shows or videos in modules called slides.
I served as a lead design resource by supporting the execution of the premium shelf from conception through delivery. This process also included gathering requirements and assets.