Assets. Assets. Assets.
In addition to designing and developing One App, the design team needed to create the operational workflow to populate show and movie detail pages with the beautiful artwork and logos to support the different platforms.
Lights, camera, action!
Working closely with the content operations team, we devised a strategy and workflow for the umbrella of NBC brands to deliver seasonal artwork to bring the app to life. The UX team also created templates with necessary safe areas for the brand creative teams to use and export the assets.
Make it stand out
Along with a handy detailed brand guideline and directions, we provided the teams with white glove treatment to ensure all properties looked red carpet ready on all supported platforms from TVs to mobile devices.